Celebrities & Biographies

Jaaruma Empire Biography, Family & Net Worth

Jaaruma is no doubt a controversial figure in Nigeria. Almost in the news every week in Nigeria, Jaaruma is undoubtedly one of Nigeria’s most controversial personalities. She is a therapist but not your everyday therapist – a sex therapist!

Jaaruma’s approach has often been questioned and suspected. She is accused of being a witch who uses voodoo alongside the products she sells online. While her products cut across both genders, her focus and attention started with females; how to make their men love them and remain committed to them and how women can stay in charge of their men by taming their men with their body, through the use of her products.

In this post, we look at the interesting personality of Jaaruma, and every information we have been able to find. Plus. how controversial is Jaaruma compared to KingTblac HOC?

Hauwa Saidu Mohammed (Jaaruma) Biography

Jaaruma Empire

Hauwa Saidu Mohammed (born 26 October 1993) popularly known as Jaaruma or Jaruma is a Nigerian sex therapist, entrepreneur and founder of Jaaruma Empire Limited. She hails from Billiri LGA of Gombe State and is regarded as the most successful and highest-paid sex therapist in Nigeria.

Jaaruma attended New Capital Nursery and Primary School in Asokoro, Abuja and Nigeria International College, Abuja. In 2007, she was admitted into Ahmadu Bello University, Zaria but left before the end of her program to study International Relations and Human Therapy in Istanbul Kultur University, Turkey. Jaaruma is “honour belgisi” certified (highest CGPA overall), speaks four languages, has two bachelor degrees, double majors


From 2010 – 2016, Jaaruma engaged in so many different businesses, in order to make headway in the business world; from selling pots, real estates, dresses, hair to starting a YouTube channel before she discovered the secret of Azanza Garckeana plant (silky kola).

On the 12th of May 2016, Jaaruma made a video teaching Nigerians about the therapeutic advantages of Azanza Garckeana also known as snot apple, Mutohwe, African chewing gum, Gorontula, Tula Kolanut or Morojwa. The video was a huge success and the product has since then, it has become the most phenomenal discovery and highest gross selling product in Nigeria after massive patronage from clients all over Nigeria.

Upon recording success on YouTube, Jaaruma registered her brand with the corporate affair commission (CAC) and went on to build her empire.


She studied and mastered silky kola with ‘lakanin ningi’ (SKMLN) for over three years before sending it out for free trials in the 36 states of Nigeria and finally releasing it to the general public on the 23rd of April 2017. In order to remain consistent and to ward off imitators, she released the ‘Goron Jaaruma kill them all‘ (GJX), which she claimed was a hit. Jaaruma is the brain behind the silky kola use in recent times.

Jaaruma, beyond selling her products, encouraged women to test for ALL vaginal infections as well as pelvic cancer before using her products. Some women who had never tested for any vaginal infection or cancer all their lives had to do so because of Jaaruma.

Believing she made a mistake when she started, by disclosing her ancient secret knowledge, she strictly warns against sharing any ancient knowledge one might have because the world will try to steal it and rebrand it as their own.


However, despite revealing her trade secret, it was rumoured that Jaaruma uses voodoo or ‘juju’ dark magic alongside her products in order for her clients to successfully trap men and do their bidding after sexual encounters the male folk finds difficult to walk away from. Although Jaaruma has repeated come forward to claim her mission and her products are aimed at rescuing women from having failed marriages owing to their inability to meet up with the sexual demands of their spouses.

Despite all these, Jaaruma has remained one of the most controversial and interesting personalities in Nigeria as many feel her area of specialty is new in a country where sex talks in public are greeted with backlashes.

Does Jaaruma use charms?


Jaaruma reportedly uses Kayan Mata which literally means a woman`s property! Kayan Mata is said to enhance love and intimacy and even make women receive expensive gifts and favours from men. It has been reported on social media that her ‘charm’ works perfectly and women have subtly used them as threats against men, particularly on Instagram.

Jaaruma Marriage, Husband, Children

Jaaruma is married to Fahad Isabor, her long term partner before they got married in September 9, 2018, in a private wedding witnessed only by very close friends and family members. Jaaruma and Fahad reportedly had an on and off relationship for six years before getting married in 2018 and have two children together which they had prior to their wedding.

Who owns Instablog9ja?

Jaaruma has been linked as the owner of Instablog9ja repeatedly. Interestingly, the sex therapist has never debunked the rumour while the Instagram media platform has neither come out to state otherwise either.

How Much Does Jaaruma Charge?

Jaaruma charges One Hundred Thousand Naira (N100,000:00) for a phone consultationTwo Hundred Thousand Naira (N200,000:00) for face to face consultation and Five Hundred Thousand Naira (N500,000:00) for home service STRICTLY for women.

How rich is Jaaruma?

Jaaruma is believed to be a wealthy individual who makes over N10 million monthly. In 2017, Jaaruma reviewed a $12,000 underwater suite in Atlantis, in Dubai. It was believed that the Nigerian media girl no doubt chose to play hard for dutifully earning.

Jaaruma Net Worth

Jaaruma reportedly makes over N10 million monthly and bagged a deal worth N10 million with Bhatush Nig. Ltd., in 2018; her Jaaruma empire, a multimillion naira property is headquartered in Abuja. She is regarded as the highest-earning and richest sex therapist in Nigeria with an estimated net worth of N600 million.

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