Graphic Designers conceptualize and elaborate graphic arts and visual materials to effectively communicate the information contained in books, magazines, advertising, films, packaging, posters, logos, advertisements and digital media, such as web pages. His creations go beyond the artistic end, since it encompasses commercial functionality.
In general, these professionals work autonomously, although they can also work for Graphic Design, Advertising and multimedia production agencies or for companies that have creative departments.
Graphic Designers are also known as Graphic Artist, Web Designer, Commercial Designer, Illustrator, Diagrammer, Finalist Art, Advertising Creative, Video Game Designer, Mockup, Digital Designer, Web Page Designer.
Responsibilities of Graphic Designers
- Make use of photographs, computer-aided design tools (CAD) and various programs in order to create images and graphics that are aesthetically pleasing:
- Create inspiration boards (mood boards), visual compositions, models, etc.
- Prepare sketches and present drawings of graphic and printed materials, as well as the elements and themes to be represented, using conventional tools and multimedia software (image processors and design programs).
- Get in touch with customers to identify their needs, preferences and understand their aspirations regarding design elements:
- Meet with clients in order to ensure that the overall graphic concept (graphic elements in conjunction with the communication material) meets their needs.
- Determine which digital medium is the most appropriate for the production of the desired visual effect, as well as the best means of communication.
- Identify the graphic elements and color concepts that meet the client’s objectives.
- Present to clients the samples of designs.
- Communicate with customers to refine details and make the necessary changes.
- Keep customers informed about the project process.
- Present the final product to the customer.
- Supervise, if necessary, multiple projects in their different stages.
- Estimate material costs and the time required to complete a graphic design:
- Do not get out of the budget and respect the delivery dates established for each project.
- Use photo banks, existing illustrations and typographic guides or hire an Illustrator or Photographer to produce images that meet the client’s communication needs:
- Establish guides to be followed by Illustrators or Photographers.
- Coordinate the outsourcing of employees.
- Supervise, if necessary, the work of other Graphic Designers or Graphic Arts Technicians.
- Develop and keep updated style guides, templates and other design material.
- Coordinate all aspects of the production of printed, audiovisual or electronic materials, such as websites and interactive interfaces:
- Produce a wide range of printed and digital materials, including brand applications, newsletters, advertisements and advertising.
- Prepare and coordinate the visual elements to be used in advertising, web pages, resources for customer products, among other media.
- Collaborate with other departments within the company, such as Marketing, Sales and Operations throughout all phases of the project:
- Monitor and monitor the development and maintenance of brand standards.
- Be aware of trends in design and technologies related to production and publication.
Daily Tasks of Graphic Designers
- Use computer-aided design (CAD) tools to create images, designs and graphics.
- Communicate with clients to know their needs.
- Estimate and prepare budgets.
- Set delivery dates to complete the project.
- Execute projects adjusting to the established costs and dates.
- Use image banks.
- Supervise the production and delivery of the final product.
Graphic Designers Required Skills
- Excellent creative skills, a refined artistic sense and willing to try new ideas and tools.
- Communication skills:
- Communicate clearly, in writing and orally, to present and defend your ideas.
- Be a good listener to understand and abide by the client’s request.
- Have a vocation for service.
- Have the proactivity of requesting feedback.
- Having the ability to work together with other departments, such as Sales, Marketing and Operations.
- Organized and able to manage your time effectively:
- Being able to handle multiple projects at the same time and work under pressure in a dynamic and active environment.
- Being able to deal effectively with multiple projects at once and tasks of different complexity.
- Be honest, responsible and organized.
- Having the ability to solve any problem that arises during the execution of the project.
- Be thorough, meticulous and structured.
- Ability to work independently under pressure and to interact in an environment with a multidisciplinary team.
Graphic Designers Requirements
- Must have creativity, an artistic vein, be a retailer and have technical knowledge of the area, especially about artistic design programs, including Adobe InDesign, Photoshop, Dreamweaver, Flash, Illustrator and visual effects applications such as After Effects, in addition to managing Microsoft Office.
- Although it is possible to start in this career without having a certification, companies generally request that their candidates have a university degree in Graphic Design, Illustration, Arts, Digital Design, Video Game Design or Photography.
- Similarly, it is necessary that Graphic Designers have knowledge of typography, drawings and the principles of color, both in digital and print media, as in social networks.
- In this profession, it is essential to develop a portfolio with recent examples in different media, and having previous experience as an intern gives added value to the candidate’s profile. The Graphic Designers have, in turn, the option of developing an original web page that demonstrates their talent and includes their portfolio.
- The portfolio, expertise and experience in the industry play a crucial role in the professional progression of Graphic Designers. On the other hand, their talent, passion and determination can give them the opportunity to be promoted to Senior Graphic Designers quickly.
- Similarly, specializing in specific market segments such as video games, special effects and web design increases job opportunities in this area.
- In addition to having a formal education in Arts or Design, candidates applying for the use of Graphic Designer are normally required to have 2 to 5 years of experience in the area, both in print and digital media, as well as having a marking interest in keeping up with new design trends.
- They must also be willing to try new ideas and tools.
- The workday of Graphic Designers is usually flexible, especially if they work autonomously; However, those professionals who work in Advertising, Marketing and in publishing must deal with delivery dates, which may imply that they must work overtime, including nights or weekends in order to comply with the times.